If you perform well in tomorrow’s job interview, your qualifications and presentation will help you make the employer’s final consideration set. “Help” is the key word.

What often seals the deal for employers is a candidate’s company research. How much a candidate knows about the industry, the business, and what they sell and to whom can overwhelmingly influence a hiring decision.

Yet few job candidates conduct thorough company research.

If you intend to use your competitors’ likely weakness to your advantage, you’ll need to know who owns the organization and how long they have been in business. You’ll need to understand the business model, revenue streams, competitors, operating challenges, any recent developments in the news, and the vision leadership has for the future.

Here are five useful websites to help you find exactly what you need to be the standout candidate you deserve to be (if you do your research):

1. The Company’s Website

Use this resource to research announcements about promotions and news. Read the blog to get insights about the issues and concerns that matter to stakeholders, employees, and customers. Read the “About” section as well as the “History” section to learn about the company’s origination, background, story, reason for being, and forward-looking mission.

2. Social Media Pages

Check out the company’s Facebook, Twitter, and Instagram accounts. You can click through to each of the social media channels from the icons on the company’s website. On Facebook and Twitter, you’ll find updated news you won’t find on the company site, as well as employee postings and news of internal events. You’ll also get a sense of the company culture, and of their corporate citizenship efforts. Individuals might have posted on Twitter, as company representatives or subject matter experts.

3. LinkedIn

Use LinkedIn to find out about connections you may already have within the company. If you know an employee well enough, reach out to them to learn more and to get a recommendation passed along to the hiring manager. Then do a keyword search for titles that would likely be working in your department to learn more about the work individuals do, and to understand the way different roles collaborate.

4. Glassdoor

This is a great resource for learning about a company’s reputation from people who have worked there or have had business relationships. The postings are candid because they are anonymous. You can also learn about salaries, benefits, and other job opportunities at your prospective employer.

5. Indeed Company Pages

This resource is not widely promoted, but if the company has a page on Indeed, you may be able to find out its overall employer rating, number of employees, and other information and statistics that could be relevant to the role you seek.

Don’t worry about memorizing facts and figures when you research. The information you discover will come out naturally during the course of the interview. So enjoy learning about the company and good luck on your interview!