What are talent leaders in corporations across America saying about recruiting trends heading into 2016? Here we break down key findings from LinkedIn’s new report, with a focus on hiring candidates and building employer brands.
Hiring Top Candidates
39% agree quality of hire is the most valuable metric for performance
But leaders lack confidence in their methodologies, with only 33% who feel their tactics are working. There are many ways to measure this metric. Here are the top KPIs for quality of hire:
- 50% new hire performance evaluation
- 49% retention statistics
- 43% hiring manager satisfaction
Employers cite these as the biggest obstacles to attracting talent:
- 46% finding candidates in high demand talent pools
- 43% offering enough compensation
- 39% beating out the competition
Referrals are a growing as a source of quality hires.
- 43% from professional networks
- 42% from online job boards
- 32% from employee referral programs
Building Your Employer Brand
After a dip last year, employer brand re-emerges as a top priority. 62% of organizations say employer brand is a top focus, and 59% will be investing more in their employer brand in 2016 than in 2015.
Organizations are now creating more proactive strategies and using more outbound channels like online professional networks and social media.
What do employers say are the most effective branding tools?
- 68% company website
- 61% online professional networks (especially LinkedIn)
- 47% social media (especially Facebook and Twitter)
Download the LinkedIn report. Then learn more about why employer branding matters to your best prospects in our coverage of the Glassdoor 50 HR and Recruiting Stats that Make You Think report.